A shiny new brand for local butchers Edwards of Conwy
Edwards of Conwy is a traditional European award winning master butcher located in the historical town of Conwy, North Wales. Their success is built on a commitment to provide customers with the highest quality Welsh meat.
It was time for a little brand update, so we were commissioned to develop a new identity and create these very lovely packaging sleeves, featuring carefully crafted illustrations.
The process involved heaps of industry research, and naturally we ate a lot of sausages to inspire creativity! The result was an identity which retained its earlier features, but provided a completely new look and feel. Flavours and products including meatballs, burgers and pork pies were then differentiated by a new colour palette.
We went on to design and build a new e-commerce website, strengthening the overall brand presentation. Oh and we highly recommend ordering the fillet steak!
The rebrand and outcome is more than what we had hoped for. Every single supermarket we supply are showing a marked increase in sales.
Ieuan Edwards of Edwards of Conwy