Contemporary international art gallery
Designer Daniel Thomas created the new contemporary corporate identity. The new logo symbolises the traditional facade combined with the new modern extension. As a subtle reference to this the angular tip of the ‘M’ has been cropped and replaced with a gold abstract shape. The logotype is based on the uppercase of Claude Sans with adjusted letter-spacing to enhance its legibility when placed on coloured or photographic backgrounds. The new logo has been applied to a range of print material and brochures, together with a new website for the gallery.