After this we listened to a very positive talk from Tom Ross of The Honest Entrepreneur Show and hand lettering artist Ian Bannard empowering creatives to get to grips with marketing and use it to their advantage. Mainly focussed on social media marketing, talking about the importance of building a community one person at a time, recognising the number behind the ‘follow’ is an actual person and should be treated as an individual. Instead of trying to sell, sell, sell, put up content which your community will be interested in. If my notes are written correctly, Tom Ross said “Don’t use your audience, serve them.”
In the evening, Milan Moffatt talked so brilliantly about SuperHi, she actually made learning to code sound fun and an actual option to consider. SuperHi is an online school for people to learn how to code, at their own pace to suit their own situation. It’s flexible, global and, importantly is created by designers so it looks really good – in fact, they also just started to teach an online graphic design course. Now, while I’m all about the personal interaction (as well as pencil and paper interaction) I also absolutely love anything that enables people from all kinds of circumstance or time limitations to be able to grow their knowledge and use their creativity. Moffatt’s talk was full of genuine passion and enthusiasm for what SuperHi is and could become in the future, she was incredibly proud of her students work and was generous in telling us her story.
As we left the festival I remember we all felt messages of kindness and community were key recurring points of all the things we attended. So, with this in mind (and there wasn’t much else… we pretty tired by this point) we headed dreamily into a beautiful setting sun feeling energised, excited and inspired.