Content is king. Clients have a great product or service but inmost cases struggle with content i.e. what to say and how to say it. This is where we come in, we make it easy for clients by creating engaging, inspiring and creative content on their behalf to ensure their posts maximise engagement from their target demographic, resulting in increased organic reach. Not only do we have copywriters we have a team of 8 in-house graphic designers, in addition to photographers and animators to really bring your posts to life. We also have translators if you need bilingual campaigns creating. With some clients we visit their premises once a month to build up a bank of new content assets.
Designer Posts
Our team of 8 multi-talented in-house graphic designers can create high quality graphical campaign posts that make you stand-out from your competitors and get you noticed. These designs can also be used on your websites for a coherent digital marketing strategy.
Animated Content
It’s a fact that social media posts with moving image content receives far higher engagement than text only posts. It’s the same for moving images vs static images, animated video or moving images receive an even higher engagement. At View Creative we have in-house photographers, filmmakers and animators who can create new content, or they can transform existing imagery and footage that you might already have to make it relevant for your brand’s tone of voice and message. Transforming your content will increase brand awareness and maximise engagement.
YouTube
YouTube is the second largest search engine in the world, second to Google. We can put your impactful video brand message in front of your target audience by usingYouTube’s TruView advert format. We can also utilise in-stream advert placements to further improve click-through rates, engagements and conversions. Again our team can create engaging moving content for you.
Email Marketing
Despite the restrictions from GDPR, e-mail marketing is still a highly effective digital strategy for sending e-mails to ‘opted in’ customers. Effective marketing e-mails convert prospects into customers and turn one-time buyers into loyal customers. We can design, build and deliver attention grabbing e-mails to maximise engagement and conversions. E-mail marketing is highly effective for clients with e-commerce capability.
Footnotes; About the author - View Creative Agency is an independent digital marketing and web design agency in North Wales, just outside Chester. With a team of 20 creatives and 8 in the digital team we look after social media marketing, e-commerce, website development, google ads and paid advertising in addition to SEO development.
Techniques
Accessible Graphic Design
Accessible graphic design is the practice of creating visual content that is inclusive and easily understandable for all individuals, regardless of their abilities or disabilities. It involves designing graphics and visual elements in a way that accommodates various needs, ensuring that the information is perceivable, operable, understandable, and robust for everyone.
Colour & Contrast impairment
A comprehensive guide for exploring and learning about the theory, science, and perception of color and contrast. A website for designers to learn about color, contrast, and how it can affect experiences of a user interface...