Established in 1949 this Italian born, family run, award winning artisan ice cream and sorbet makers were in need of updating their brand and identity.
It was decided that the new brand should reflect the long heritage of the Parisella’s brand and should emulate the style of the late 1940’s/early 1950’s. The hand made lettering of the brand name was illustrated with a brush pen and digitally enhanced to encapsulate a vintage 1940’s/1950’s feel, and simple standard striped pattern design and a pastel colour palette were settled upon as supporting graphics for the brand name.
For this branding project we created; branding, logo identity, a series of packaging designs, environmental signage, packaging printing, bespoke typography and typeface.
Other Packaging Projects
We design a lot of food and drink packaging, especially for small independent food producers, feel free to check out our other examples of Packaging Design
Techniques
Accessible Graphic Design
Accessible graphic design is the practice of creating visual content that is inclusive and easily understandable for all individuals, regardless of their abilities or disabilities. It involves designing graphics and visual elements in a way that accommodates various needs, ensuring that the information is perceivable, operable, understandable, and robust for everyone.
Colour & Contrast impairment
A comprehensive guide for exploring and learning about the theory, science, and perception of color and contrast. A website for designers to learn about color, contrast, and how it can affect experiences of a user interface...