We both attended the main auditorium for the afternoon sessions where speakers focused on website content. Opposing opinions were shared from the stage. One a targeted, scientific, algorithm beating approach was heard, versus a more, 'Just be yourself, write good content that people will want to read; leave the search engines to do their job to find your good content'. Each view valid and applause worthy.
A talk on techniques used for good 'voice' search results via Alexa, Google and Siri was very insightful a look at the present and a glimpse to the future. The overwhelming majority of searches, especially voice, are questions with the words, how, what and why in the search phrase. We were told a "how" question, with the least helpful results ratio when voice searching in the UK, is the question, "How do I cook broccoli?". How true that is, I don't know. Seemed like a good title for this blog post anyway. If this does appear as a result on a voice search, I apologise for having added to the quagmire of bad search results for those genuinely asking how to cook broccoli...
As the bars opened around the conference centre for the after-show, we were making our way in the late afternoon heat up to Brighton station and a late night arrival back on the North Wales riviera. Though each of us that little bit sharper and enthused for all things SEO.
About the Author: View Creative Agency, a creative website and digital marketing agency based in North Wales and work across the whole of the UK. We can help improve your google rankings by using a number of SEO advanced toolkits which create site audits, full analysis of keywords, compare them against your competitors. We do advertising research, analysis competitor ad budgets, monitor ad copy and landing page to maximise your google rankings ensuring your organic SEO is as good as it needs to be.
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