View Creative rolled out a series of advertising materials for one of the UK's most anticipated exhibitions of all time, Tutankhamun - Treasures of the Golden Pharaoh. The legend of Tutankhamun heads to the Saatchi Gallery, London for the last part of its final global tour. From 2nd November to 3rd May, 2020, visitors will have the final chance to view more than 150 original artefacts for the final time before they return to Egypt...
The legend of Tutankhamun heads to the Saatchi Gallery, London for the last part of its final global tour. From 2nd November to 3rd May, 2020, visitors will have the final chance to view more than 150 original artefacts for the final time before they return to Egypt. Produced by the Egyptian Ministry of Antiquities, IMG and Vikings Cruises in London, over 150 glorious items will be on display before being permanently displayed in the Grand Egyptian Museum, Cairo. From the tomb to a number of personal belongings of one of history’s most famous pharaohs, Tutankhamun, this is the last opportunity to witness these rare items for a limited time only.
France’s most-visited exhibition, which recently closed in Paris with an attendance of 1.4 million, is also set to be a sell-out in London. An exhibition that’s suitable for all ages is self-guided and allows visitors to discover the wonders of numerous authentic artefacts at their own leisure. Discover how Tutankhamun died and other fascinating facts, regarding weapons, family relations and hieroglyphics about the rulers of Ancient Egypt. After meticulous transportation and installation from France, fans of Egyptology and archaeology cannot afford to miss the last instalment of this record-breaking world tour.
Our process for the marketing behind the exhibition began at the start of the year. Once an agreed aesthetic was decided amongst sponsors the project moved forward. Some of the challenges faced by our team included the swift turnover of work and the development of styles.
This marketing campaign ranges from small advertisements up to 48-sheet, 6½ m² posters, including on a range of public transport within London, such as buses and underground tube stations. Video and moving content has also been produced to solidify the exhibition's overall aesthetic.