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During this enforced lock-down and perhaps quieter time as a business, there is something you may not have considered in a while. Something that is worth checking in on: your domain name.
Whilst you may marvel at your own, or our, website design and perhaps take for granted how your emails are delivered? This post shines a light on the thing that sits on top of all of this: Your domain name. You know it, it's the thing that ends in .co.uk or .com or .almostwhateveryoulike these days.
Your domain name points everyone to see your website, your business. It enables professional looking communication via email, the email@example.com address you send and receive from each day. If you have a business, you more than likely own one. This was something you purchased recently or years ago. It perhaps automatically renews and you get billed without noticing.
What was it again? Double-yew double-yew double-yew, dot?Not Many People Nowadays
The company you registered your domain name with, or currently renew it with, are your registrar. They are the 'keeper' of that domain name for you. These are authorised re-sellers of domain names. If you have a domain name and you renew it, great, you have used a registrar. Know who your registrar is. Seriously. If you are reading this and do not know this or are unsure who this is, please find out. Search your email or do a lookup of your domain name, but do, please, find out who your registrar is.
Some popular registrars include:
OK, you have a domain name and you know who the registrar is, excellent! Next question: Do you have access to your registrars "Control Panel"? If not, try to find it, or use the "Forgot password?" procedure to reset it.
You're now logged into your domain registrars "Customer Area"? Good. Here, you can likely view your past invoices, see when the domain(s) needs renewing or expire and update your contact details.
Amongst this "Customer Area", and this varies registrar to registrar, should be an "Amend DNS Settings" or "Advanced DNS" button, tab or link. This is often hidden away, with good reason.
DNS, an acronym the layman may never need to know, but if you're curious, it stands for "Domain Name Server". It is here where the domain name is told what to do. It points to various services, using its DNS Records. It is these records, that let the domain name know where to point for "Hosting your Website" (A Records) and for "Hosting your Email" (MX Records); those being the major two. Often these are split between different services.
Dabbling in these records is not for the un-initiated. Get these wrong, and it can cost you heavily. Would you be OK without your email, and every email address/employee in the business for a day, or two? Emails bouncing back to senders? Your website being unobtainable, for hours, possibly days? Your search results possibly being penalised and cast to the bottom of Google because of it?... So, you see, the domain name, an important unsung center-piece of the jigsaw.
More than twenty years of making these amends for clients and still, each click of an "Update DNS" or "Save DNS Records" button, leaves me sweaty palmed. If anybody does this and doesn't have that 'on-edge' feeling, i'd question their humanity. A double, triple, quadruple check is made before hitting that save button.
To prevent any crisis or horror stories, make sure you:
Let’s talk business cards, something quite simple, yet so many people get it so wrong and miss the point. We hand them out face to face, the first introduction, a statement of you and the company you represent. Yet, we see it so many times, people apologising as they hand you their card, making excuses for the company that they are representing. Not a good start...