Posted 19.12.22

Published by Simon in the “Product Designs” category

Made in Wales

You may have heard of Hiut Demin Co. a small company in Wales that makes some the finest demin in the world. We love their ethos, how they talk, their attitude and approach to what they do "Do one thing well"

Hiut is welsh and based in Cardigan, a small town of 4,000 good people. 400 of them used to make jeans. They made 35,000 pairs a week. For three decades.

Then one day the factory closed. It left town. But all that skill and knowhow remained. Without any way of showing the world what they could do.

That’s why the founders started The Hiut Denim Company. To bring manufacturing back home. To use all that skill on our doorstep. And to breathe new life into our town.

"Do one thing well".

"We make jeans. We will only ever make jeans. We will focus our minds on making jeans. It will keep us plenty busy.

So no bobble caps. No sweatshirts. No mugs. No perfumes. No distractions from the main thing. The main thing will be the only thing"

Check out Hiut Denim bag yourself some super cool denim or just sign up to their inspirational newsletters

Site Footer

View Creative Agency


We combine digital marketing and creative design to help shape brands and build value. We specialise in brand strategy and identity, digital design, social media marketing and packaging, working with small independents to global companies.


We're always looking to get creative on new projects, drop us an email.

Social Media

Be sure to follow us on social media for all the latest news and offers.

Careers & Placements

We're always on the look-out for creative talent; check our latest job vacancies. Unfortunately we are unable to offer any placements at the moment.


Footer Navigation

  • Cymraeg
  • Google Partner