In 2022 we witnessed 2 hit shows on Netflix, firstly Stranger Things which continues to break records. And freshly released on Netflix, the fourth season of the sci-fi series is already setting new trends. This time around, the series has given Kate Bush’s song ‘Running Up That Hill (A Deal With God)’ a new lease of life.
On Spotify, listens to this 1985 classic jumped 8,700% worldwide between May 26 (the day before the new season was released on Netflix) and Monday, May 30. In the United States, streams even increased by 9,900%. A success that helped ‘Running Up That Hill’ rise to second place in the US top 50 chart on Spotify, and fourth place in the global top 200.
The song first appears in a scene during the first episode of the new season, in which the character Max Mayfield, played by Sadie Sink, listens to the song on her Walkman. It also — minor spoiler alert — plays a more pivotal role later in one of the series’ most memorable moments.
The second hit show was Tim Burton's remake The Addams family is back in vogue again, with Netflix’s Wednesday proving a major hit for the streaming giant, with no less than 341.23M hours viewed in its first week on Netflix, sparking memes and inspiring TikTok dances.
The series, starring Jenna Ortega as the titular outcast, has proved immensely popular on TikTok, thanks to a distinctively awkward, but weirdly confident dance scene performed by Ortega, which has exploded into a popular meme.
The dance (which can be seen in episode four of Wednesday), sees Wednesday flailing around on the dance floor, refusing to let her lack of coordination hold her back from expressing herself. In the series, the scene plays to “Goo Goo Muck” by The Cramps, but on TikTok, creators seemed more interested in performing Wednesday’s dance to the tune of Lady Gaga’s “Bloody Mary.”
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