Posted 03.01.24

Published by Simon in the “Product Designs” category

Entering a new era of design

The BMW Vision Neue Klasse – a sporty saloon. Clear, elegant and timeless in its design. Large surfaces, distinctive lines, reduced to the essentials. A fresh interpretation of the brand's signature design elements transform the look of the vehicle, such as the kidney grille and headlights. 3D animated lighting effects provide intuitive interaction between the owner and the vehicle when they approach the car.

Neue Klasse, BMW's Car Of The Future

The Neue Klasse symbolises a contemporary vision of luxury that encourages us to design not just for today but for long into the future by using circular principles of production. Through these principles – focused on reducing, reusing and recycling resources – cars can join a continuous life cycle and are helped more easily onto each next stage by manufacturers. This is seen in subtle ways inside and out, perhaps most significantly with the iconic BMW badge, which today comes etched on the panel, making the section much easier to hand over to the next incarnation it becomes on its circular path.

Other BMW design heroes remain, reimagined. The distinctive kidney grille, invented as a chic method to cool the engine, is today a sophisticated motherboard of technology, housing the headlights and a plethora of sensors and controls that ensure luxurious levels of comfort, safety and performance for the car.

Performance is the central force of the Neue Klasse, seen not only in its dexterity but also through the quality of charging, which will deliver an impressive leap in speed and range from each charge. The true beauty of this vehicle, though, lies not just in how it looks, feels and performs but in its position to redefine meaningful luxury, a force for change we can all luxuriate in.

For more info check out the BMW website

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