As a not-for-profit, Heart of London is focused on securing the long-term commercial and cultural well-being of the area. Through area promotion, business support and advocacy we champion our members’ interests and ensure the West End remains truly world-class.
Heart of London Club, a loyalty club app for employees in the West End to enjoy the best of central London with exclusive discounts, offers and experiences from across our iconic district.
What we created
We created an identity for the club, focusing on the heart and the area that the club covered. We created a digital first brand to use on social media and the dedicated app. Using bold shapes and colour to create a contemporary brand.
Techniques
Accessible Graphic Design
Accessible graphic design is the practice of creating visual content that is inclusive and easily understandable for all individuals, regardless of their abilities or disabilities. It involves designing graphics and visual elements in a way that accommodates various needs, ensuring that the information is perceivable, operable, understandable, and robust for everyone.
Colour & Contrast impairment
A comprehensive guide for exploring and learning about the theory, science, and perception of color and contrast. A website for designers to learn about color, contrast, and how it can affect experiences of a user interface...