Art of London Club

For 18 years, Heart of London Business Alliance has been the catalyst for positive change in London’s West End.

As a not-for-profit, Heart of London is focused on securing the long-term commercial and cultural well-being of the area. Through area promotion, business support and advocacy we champion our members’ interests and ensure the West End remains truly world-class.

Heart of London Club, a loyalty club app for employees in the West End to enjoy the best of central London with exclusive discounts, offers and experiences from across our iconic district.

What we created

We created an identity for the club, focusing on the heart and the area that the club covered. We created a digital first brand to use on social media and the dedicated app. Using bold shapes and colour to create a contemporary brand.

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We combine digital marketing and creative design to help shape brands and build value. We specialise in brand strategy and identity, digital design, social media marketing and packaging, working with small independents to global companies.


We're always looking to get creative on new projects, drop us an email.

Social Media

Be sure to follow us on social media for all the latest news and offers.

Careers & Placements

We're always on the look-out for creative talent; check our latest job vacancies. Unfortunately we are unable to offer any placements at the moment.


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