The Bangor business community voted to support the proposal to establish a new Business Improvement District to improve Bangor's business community. Established as Bangor BID, it identified the need to establish a brand and develop visitor information.
Inspiration for the brand identity was taken from the city's geological location on the coast, thus the use of the nautical flag alphabet to connote the name Bangor. These flags were then strategically positioned to represent the letter B. Select colours from the flags were used to represent specific areas of business in the city.
Letterpress printing
Let’s talk business cards, something quite simple, yet so many people get it so wrong and miss the point. We hand them out face to face, the first introduction, a statement of you and the company you represent. Yet, we see it so many times, people apologising as they hand you their card, making excuses for the company that they are representing. Not a good start...
Typography and anatomy of Letterforms
The anatomy of Letterforms describes the different elements that make up printed letters in a typeface. The figure below shows the different parts of the letters in a typeface...