Due to the Boathouse Climbing Centre being located in the old RNLI Lifeboat station in Llandudno, this influenced for the colour palette and font for the design of the brand.
The brand guidelines for the RNLI were studied and a bespoke more angular font, that was influenced loosely by the RNLI brand typeface, was created. Inspired by the geometric climbing walls a wireframe design was conceived, text was then bent at right angles to create a 3D effect to resemble the climbing walls.
Techniques
Accessible Graphic Design
Accessible graphic design is the practice of creating visual content that is inclusive and easily understandable for all individuals, regardless of their abilities or disabilities. It involves designing graphics and visual elements in a way that accommodates various needs, ensuring that the information is perceivable, operable, understandable, and robust for everyone.
Colour & Contrast impairment
A comprehensive guide for exploring and learning about the theory, science, and perception of color and contrast. A website for designers to learn about color, contrast, and how it can affect experiences of a user interface...