Boathouse Climbing Centre

Due to the Boathouse Climbing Centre being located in the old RNLI Lifeboat station in Llandudno, this influenced for the colour palette and font for the design of the brand.

The brand guidelines for the RNLI were studied and a bespoke more angular font, that was influenced loosely by the RNLI brand typeface, was created. Inspired by the geometric climbing walls a wireframe design was conceived, text was then bent at right angles to create a 3D effect to resemble the climbing walls.