The Chemsol Group design, install and maintain both private & commercial water engineering projects across England and Wales. A family-run business established in 2001, their focus is on quality customer care and incorporating the latest innovation and technology throughout all our services.
The client needed to update their brand identity, to give it a more contemporary and luxury feel. The old branding was dated and did not reflect the quality of the product and services they now offer. Water is at the heart of what they do and their old identity historically used an old-fashioned water droplet and leaves and felt we wanted to create something stylish and new.
What we did
We created an identity, brands assets, social media graphics, printed material and a series of digital marketing campaigns.
Techniques
Accessible Graphic Design
Accessible graphic design is the practice of creating visual content that is inclusive and easily understandable for all individuals, regardless of their abilities or disabilities. It involves designing graphics and visual elements in a way that accommodates various needs, ensuring that the information is perceivable, operable, understandable, and robust for everyone.
Colour & Contrast impairment
A comprehensive guide for exploring and learning about the theory, science, and perception of color and contrast. A website for designers to learn about color, contrast, and how it can affect experiences of a user interface...