ClwydAlyn

A registered Social Landlord, managing more than 6,000 homes across 6 counties serving a wide range of housing needs which include general family accommodation, supporting living schemes, housing with care and support and a wide variety of home ownership options.

The brief was to produce a strategy for the creative re-branding project to develop concepts for the final version of the newly named Clwyd Alyn Housing primary brand and logo, in addition to developing complimentary concepts for the three subsidiary brands and logos; Pen Arian, Tir Tai and Tai Elwy.

Following feedback from a number of VCA facilitated focus groups, initial concepts were created that incorporated themes of ‘community’, ‘people’, ‘support’, ‘home’, ‘providing a way forward’ and ‘growth’. The combination of the shape of a stylised arrow/house (which signified positivity, growth and home) with a simplified shape of a loop/person (to signify people, wellbeing, caring, support and community). The central negative space of the loop/person also representing a geotag/location marker, which can also be used to indicate housing locations.

We have been very impressed with the team at View Creative. ClwydAlyn is a brand that is over 40 years old, with history, a good reputation and had meaning to our customers, which we did not want to lose in a re-brand. The View Creative team took the time to understand the brand, our customers, staff, board members and create a brand that was innovative, captured our history and our vision and values. We certainly recommend View Creative for all graphic design services, their team are friendly, creative and approachable to work with. In addition, they are dedicated and flexible as an agency who always go the extra mile.
Emma Hanson
ClwydAlyn

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