A registered Social Landlord, managing more than 6,000 homes across 6 counties serving a wide range of housing needs which include general family accommodation, supporting living schemes, housing with care and support and a wide variety of home ownership options.
The brief was to produce a strategy for the creative re-branding project to develop concepts for the final version of the newly named Clwyd Alyn Housing primary brand and logo, in addition to developing complimentary concepts for the three subsidiary brands and logos; Pen Arian, Tir Tai and Tai Elwy.
Following feedback from a number of VCA facilitated focus groups, initial concepts were created that incorporated themes of ‘community’, ‘people’, ‘support’, ‘home’, ‘providing a way forward’ and ‘growth’. The combination of the shape of a stylised arrow/house (which signified positivity, growth and home) with a simplified shape of a loop/person (to signify people, wellbeing, caring, support and community). The central negative space of the loop/person also representing a geotag/location marker, which can also be used to indicate housing locations.
Other projects
In addition to housing associations and charities, we also create brands in various sectors including tourism and hospitality, retail, health and wellbeing, corporate, arts and entertainment, fashion and music as well as food and drink. Check out other branding projects we've worked on.
Letterpress printing
Let’s talk business cards, something quite simple, yet so many people get it so wrong and miss the point. We hand them out face to face, the first introduction, a statement of you and the company you represent. Yet, we see it so many times, people apologising as they hand you their card, making excuses for the company that they are representing. Not a good start...
Typography and anatomy of Letterforms
The anatomy of Letterforms describes the different elements that make up printed letters in a typeface. The figure below shows the different parts of the letters in a typeface...