ClwydAlyn

A registered Social Landlord, managing more than 6,000 homes across 6 counties serving a wide range of housing needs which include general family accommodation, supporting living schemes, housing with care and support and a wide variety of home ownership options.

The brief was to produce a strategy for the creative re-branding project to develop concepts for the final version of the newly named Clwyd Alyn Housing primary brand and logo, in addition to developing complimentary concepts for the three subsidiary brands and logos; Pen Arian, Tir Tai and Tai Elwy.

Following feedback from a number of VCA facilitated focus groups, initial concepts were created that incorporated themes of ‘community’, ‘people’, ‘support’, ‘home’, ‘providing a way forward’ and ‘growth’. The combination of the shape of a stylised arrow/house (which signified positivity, growth and home) with a simplified shape of a loop/person (to signify people, wellbeing, caring, support and community). The central negative space of the loop/person also representing a geotag/location marker, which can also be used to indicate housing locations.