View Creative Agency

Housing Association

Services

Clwyd Alyn

A registered Social Landlord, managing more than 6,000 homes across 6 counties serving a wide range of housing needs which include general family accommodation, supporting living schemes, housing with care and support and a wide variety of home ownership options.

The brief was to produce a strategy for the creative re-branding project to develop concepts for the final version of the newly named Clwyd Alyn Housing primary brand and logo, in addition to developing complimentary concepts for the three subsidiary brands and logos; Pen Arian, Tir Tai and Tai Elwy.

Following feedback from a number of VCA facilitated focus groups, initial concepts were created that incorporated themes of ‘community’, ‘people’, ‘support’, ‘home’, ‘providing a way forward’ and ‘growth’. The combination of the shape of a stylised arrow/house (which signified positivity, growth and home) with a simplified shape of a loop/person (to signify people, wellbeing, caring, support and community). The central negative space of the loop/person also representing a geotag/location marker, which can also be used to indicate housing locations.

We have been very impressed with the team at View Creative. ClwydAlyn is a brand that is over 40 years old, with history, a good reputation and had meaning to our customers, which we did not want to lose in a re-brand. The View Creative team took the time to understand the brand, our customers, staff, board members and create a brand that was innovative, captured our history and our vision and values. We certainly recommend View Creative for all graphic design services, their team are friendly, creative and approachable to work with. In addition, they are dedicated and flexible as an agency who always go the extra mile.
Emma Hanson
ClwydAlyn

Other projects

In addition to housing associations and charities, we also create brands in various sectors including tourism and hospitality, retail, health and wellbeing, corporate, arts and entertainment, fashion and music as well as food and drink. Check out other branding projects we've worked on.

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View Creative Agency

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We combine digital marketing and creative design to help shape brands and build value. We specialise in brand strategy and identity, digital design, social media marketing and packaging, working with small independents to global companies.

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Careers & Placements

We're always on the look-out for creative talent; check our latest job vacancies. Unfortunately we are unable to offer any placements at the moment.

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  • © 2023 View Creative Ltd, Registered in England and Wales
  • Company Number: 4909754
  • VAT: 700903476

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Techniques

Accessible Graphic Design

Accessible graphic design is the practice of creating visual content that is inclusive and easily understandable for all individuals, regardless of their abilities or disabilities. It involves designing graphics and visual elements in a way that accommodates various needs, ensuring that the information is perceivable, operable, understandable, and robust for everyone.

Colour & Contrast impairment

A comprehensive guide for exploring and learning about the theory, science, and perception of color and contrast. A website for designers to learn about color, contrast, and how it can affect experiences of a user interface...