CXF Wellbeing is a new neighbourhood gym committed to uplifting the community. They needed branding that embodies more than just a gym—it represents a community and more importantly a strong mindset.
Run by two ex Royal Marines, CXF help improve people's health by putting "people before profit". They motivate to help people improve their mind, health and wellbeing. The centre is in a stunning former Water Pump House which is totally unique.
This was a great local project to work on, coming up with typography, colour palette and a full series of logos to give shape to CXF Wellbeing's identity. This symbol now proudly represents CXF Wellbeing's ethos.
Techniques
Accessible Graphic Design
Accessible graphic design is the practice of creating visual content that is inclusive and easily understandable for all individuals, regardless of their abilities or disabilities. It involves designing graphics and visual elements in a way that accommodates various needs, ensuring that the information is perceivable, operable, understandable, and robust for everyone.
Colour & Contrast impairment
A comprehensive guide for exploring and learning about the theory, science, and perception of color and contrast. A website for designers to learn about color, contrast, and how it can affect experiences of a user interface...