Ellekat is a small boutique fashion store, catering for not on the high street style clothing, for individuals that want to wear something unique.
The Ellekat name comes from the owners daughters middle names Ellen and Kate The client wanted something clean and smart and a mix of the two names.
Originally the name was split as two separate names but we merged into one and used a clever device to acknowledge the two names, using the ascender of the capital K to highlight the two names.
The short downward and upward strokes of the K formed an arrow bringing the two names together as one.
We created the brand identity, using modified typography and created exterior signage, letterheads, business cards and clothing tags in addition to paper and linen store bags.
Techniques
Accessible Graphic Design
Accessible graphic design is the practice of creating visual content that is inclusive and easily understandable for all individuals, regardless of their abilities or disabilities. It involves designing graphics and visual elements in a way that accommodates various needs, ensuring that the information is perceivable, operable, understandable, and robust for everyone.
Colour & Contrast impairment
A comprehensive guide for exploring and learning about the theory, science, and perception of color and contrast. A website for designers to learn about color, contrast, and how it can affect experiences of a user interface...