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Ellekat is a small boutique fashion store, catering for not on the high street style clothing, for individuals that want to wear something unique.
The Ellekat name comes from the owners daughters middle names Ellen and Kate The client wanted something clean and smart and a mix of the two names.
Originally the name was split as two separate names but we merged into one and used a clever device to acknowledge the two names, using the ascender of the capital K to highlight the two names.
The short downward and upward strokes of the K formed an arrow bringing the two names together as one.
We created the brand identity, using modified typography and created exterior signage, letterheads, business cards and clothing tags in addition to paper and linen store bags.
Let’s talk business cards, something quite simple, yet so many people get it so wrong and miss the point. We hand them out face to face, the first introduction, a statement of you and the company you represent. Yet, we see it so many times, people apologising as they hand you their card, making excuses for the company that they are representing. Not a good start...