GT Studios

GT Studios is a small group of ambitious young computer game developers getting ready for the launch of their first release. They wanted a brand which is bold, dynamic, and has a playful element to it. It needed to be strong and have personality, but also have ambiguity giving it the ability to work as an umbrella brand to head up a variety of future GT Studios games.

We designed the logo after going through a great many type experiments and treatments. The ‘GT’ letters are made up of 8 elements which come apart to be used as branding elements, creating abstract images and backgrounds. They have been coloured in a way which suggests entering a 3D space, but is also illogical, and gives a subtle sense of movement as the brain tries to make sense of the form’s dimension. During the experimental process, the shape of an axe gradually appeared in the negative space, imbuing the brand with gaming heritage. Bonus!

Work for this project included, gaming research, small focus groups, moodboards, initial sketches, ideas and thoughts, exploration of development. In addition to the identity we also created a number of animations to show how the identity can be adaptable.

More logos and brand identities

Click here to see more logo's that we've created, or you can view more branding work here.

Site Footer

View Creative Agency


We combine digital marketing and creative design to help shape brands and build value. We specialise in brand strategy and identity, digital design, social media marketing and packaging, working with small independents to global companies.


We're always looking to get creative on new projects, drop us an email.

Social Media

Be sure to follow us on social media for all the latest news and offers.

Careers & Placements

We're always on the look-out for creative talent; check our latest job vacancies. Unfortunately we are unable to offer any placements at the moment.


Footer Navigation

  • Cymraeg
  • Google Partner