Independent coffee roasters Heartland Coffi were at the forefront of the explosion in demand for quality coffee in London over 10 years ago and decided to move their roaster to a seaside town in North Wales, Llandudno.
The business has seen rapid growth and they soon outgrew their existing premises and took on a warehouse twice the size and built a tasting and training cafe inside. They now have a core supply chain, supplying to local cafes, restaurants and hotels.
View Creative were invited to update their existing brand identity and to incorporate the real 'Heartland' so we incorporated the peak of Wales' largest mountain and lines to reflect the heat from the roasting process into the simple vintage style brand identity.
In addition to the brand identity we also created a suit of packaging, regions and blends. The client still wanted to retain the homemade feel, so simple stickers and hand printed stamps were used. The flags of the countries where the coffee beans are sourced from were used to differentiate each blend and to add some colour to compliment the black and white identity.