Hilltop Honey, a Welsh honey producer renowned for its premium, ethically sourced honey products, commenced its journey in 2011 as a modest venture. Over time, it has blossomed into a major player within the UK honey market.
In 2020, VCA partnered with Hilltop Honey to revitalise its branding, recognising the necessity for a contemporary image to combat the encroachment of larger competitors like Rowse. Through comprehensive brand evaluation and research, it became apparent that Hilltop required a rejuvenated identity to compete with upscale honey brands. Consequently, we proposed rebranding the main entity as 'Hilltop,' shedding the specificity of 'Honey' to pave the way for diversification into non-honey-related sub-brands. Our objective was to weave the narrative of the 'Hilltop Family Story,' setting them apart from established UK conglomerates.
The rebranding initiative encompassed a comprehensive overhaul, spanning 14 distinct products across 6 flavors. Notably, we introduced innovative packaging solutions for their Everyday range, featuring reusable glass jars and 100% recyclable bottles. Additionally, strategic refinement of brand language fortified their market positioning.
The results were transformative: an increase in workforce, substantial revenue growth, and successful penetration into major retailers such as Asda, Sainsbury, and Waitrose, commanding a significant share of the UK honey market. Notably, in 2022, Hilltop clinched eleven Great Taste Awards, cementing its reputation for excellence.
Today, Hilltop stands as one of the UK's fastest-growing food producers, boasting an impressive trajectory from a £234,000 turnover in 2011 to nearly £12 million in 2023, employing over 50 dedicated staff members.
Techniques
Accessible Graphic Design
Accessible graphic design is the practice of creating visual content that is inclusive and easily understandable for all individuals, regardless of their abilities or disabilities. It involves designing graphics and visual elements in a way that accommodates various needs, ensuring that the information is perceivable, operable, understandable, and robust for everyone.
Colour & Contrast impairment
A comprehensive guide for exploring and learning about the theory, science, and perception of color and contrast. A website for designers to learn about color, contrast, and how it can affect experiences of a user interface...