The name is Los Cafeteros (people of coffee), cold brew coffee liqueur. A blend of the finest most exquisite Colombian beans grown on the Andes. Hand roasted and distilled in the shadows of the black mountains, high above Hay-onWye.
We created a brand identity which was inspired by famous Colombian Coffee grower, Carlos Sanchez - signature wide-brimmed hat in 1969 that many of the coffee farmers now wear with pride. The typography was based on old Colombian wood block typefaces.
What we created
We created the identity, the typography and the packaging bottle design.
Techniques
Accessible Graphic Design
Accessible graphic design is the practice of creating visual content that is inclusive and easily understandable for all individuals, regardless of their abilities or disabilities. It involves designing graphics and visual elements in a way that accommodates various needs, ensuring that the information is perceivable, operable, understandable, and robust for everyone.
Colour & Contrast impairment
A comprehensive guide for exploring and learning about the theory, science, and perception of color and contrast. A website for designers to learn about color, contrast, and how it can affect experiences of a user interface...