We were approached by DJ Fruits, a family run local fruit and veg company that supplies quality produce to both trade and direct to consumer.
During the 2020 Lockdown the trade and wholesale slowed right down whilst the home deliveries increased. The company started selling more than just fruit, there was an increased demand for local produce.
DJ Fruit approached us with a view to not only re-brand but also to come up with a new name that was more aligned to with what they did. A collaboration between ourselves and the client we came up with 'Oren' (welsh meaning of Orange), an encouraging and energetic colour
What we created
We created a hand drawn identity and a series of bespoke illustrations. We also created an e-commerce website
Techniques
Accessible Graphic Design
Accessible graphic design is the practice of creating visual content that is inclusive and easily understandable for all individuals, regardless of their abilities or disabilities. It involves designing graphics and visual elements in a way that accommodates various needs, ensuring that the information is perceivable, operable, understandable, and robust for everyone.
Colour & Contrast impairment
A comprehensive guide for exploring and learning about the theory, science, and perception of color and contrast. A website for designers to learn about color, contrast, and how it can affect experiences of a user interface...