Digital Marketing for clients
Social Media Marketing
Digital Marketing, Social Media
Established in 1949 this Italian born, family run, award winning artisan ice cream and sorbet makers were in need of updating their brand and identity.
It was decided that the new brand should reflect the long heritage of the Parisella’s brand and should emulate the style of the late 1940’s/early 1950’s. The hand made lettering of the brand name was illustrated with a brush pen and digitally enhanced to encapsulate a vintage 1940’s/1950’s feel, and simple standard striped pattern design and a pastel colour palette were settled upon as supporting graphics for the brand name.
For this branding project we created; branding, logo identity, a series of packaging designs, environmental signage, packaging printing, bespoke typography and typeface.
Let’s talk business cards, something quite simple, yet so many people get it so wrong and miss the point. We hand them out face to face, the first introduction, a statement of you and the company you represent. Yet, we see it so many times, people apologising as they hand you their card, making excuses for the company that they are representing. Not a good start...