Established in 1949 this Italian born, family run, award winning artisan ice cream and sorbet makers were in need of updating their brand.

It was decided that the new brand should reflect the long heritage of the Parisella’s brand and should emulate the style of the late 1940’s/early 1950’s. The lettering of the brand name was illustrated with a brush pen and digitally enhanced to encapsulate a vintage 1940’s/1950’s feel, and simple standard striped pattern design and a pastel colour palette were settled upon as supporting graphics for the brand name.

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