Established in 1949 this Italian born, family run, award winning artisan ice cream and sorbet makers were in need of updating their brand and identity.

It was decided that the new brand should reflect the long heritage of the Parisella’s brand and should emulate the style of the late 1940’s/early 1950’s. The hand made lettering of the brand name was illustrated with a brush pen and digitally enhanced to encapsulate a vintage 1940’s/1950’s feel, and simple standard striped pattern design and a pastel colour palette were settled upon as supporting graphics for the brand name.

For this branding project we created; branding, logo identity, a series of packaging designs, environmental signage, packaging printing, bespoke typography and typeface.

Other Packaging Projects

We design a lot of food and drink packaging, especially for small independent food producers, feel free to check out our other examples of Packaging Design