The Royal Albert Hall is one of the most iconic buildings in the world and one of UK's most prominent music venues, set on the northern edge of South Kensington, London. One of the United Kingdom's most treasured and distinctive buildings, it is held in trust for the nation and managed by a registered charity and can seat 5,272.
Since the hall's opening by Queen Victoria in 1871, the world's leading artists from many performance genres have appeared on its stage. It is the venue for some of the most notable events in British culture, in particular the Proms concerts, which have been held there every summer since 1941. It is host to more than 390 shows in the main auditorium annually, including classical, rock and pop concerts, ballet, opera, film screenings with live orchestral accompaniment, sports, awards ceremonies, school and community events, and charity performances and banquets. A further 400 events are held each year in the non-auditorium spaces.
The venue has hosted some of the most prestigious events in the world, from the BBC Proms, the ATP Champions Tennis Masters, Cirque du Soleil, Classic Brit Awards, English National Ballet, Teenage Cancer Trust to James Bond premieres and live orchestras.
The Albert Hall has also played hosted to some of the worlds most famous personalities, bands and musicians including; Muhammad Ali, Sir Winston Churchill, Albert Einstein, Frank Sinatra, Eric Clapton, The Who, The Beach Boys, Tony Bennett with Lady Gaga, Tina Turner, Pink Floyd, Elton John, Johnny Cash and Leonard Cohen.
View Creative has been working with The Royal Albert Hall, since 2014 and we were lucky enough to roll out their new branding and communications in 2015. This was the first update for the Hall for over 11 years and they wanted to reflect a modern new era for arts and entertainment. The work included, press adverts, underground posters, way finding and signage, cafe menus, corporate and annual reports, fund-raising brochures, merchandise, street signage and poster sights.