Located on Alex James’ Farm in Kingham, this family friendly festival combines award winning street food, Michelin star chefs live on stage, live music from big name bands, and an exciting programme of family entertainment.
The illustrative design had to be flexible so it could be re-sized, adapted in to various orientations and used for print and digital. It needed to have movement and include various separate elements that were overlaid to create a dynamic and exciting illustration that would compliment all content. The main text area was set against a fresh blue sky background in order to highlight the brand identity and to ensure the talent line-up was easy to read. The vibrant colour palette and the illustrated elements i.e. food & drink, families, festival flags, yoga groups, musicians, stages, fairground rides, big top, festoon lights and dancers encapsulates the atmosphere of the festival and all that it offers.