The Forge is the sister company to the well established and successful Wild Bushcraft Company, which offers a wide range of courses and events from survival skills weekends to deer stalking experiences. The Forge offers customers the opportunity to escape from the pressures of every day life and immerse themselves in the Welsh countryside by also staying overnight in a luxury bell tent.
The brand mark incorporates all that The Forge has to offer, the great outdoors and the bell tent accommodation. The clever use of the contour lines from the Ordnance Survey map of the property brings it all back to the core of the business, the land, with the yellow and blue colour palette emulating the Kingfishers that nest on the land.
As part of the branding process we took all of the photography, as well as designing a bespoke website and set up all of the digital marketing channels to ensure the brand was consistent.
Techniques
Accessible Graphic Design
Accessible graphic design is the practice of creating visual content that is inclusive and easily understandable for all individuals, regardless of their abilities or disabilities. It involves designing graphics and visual elements in a way that accommodates various needs, ensuring that the information is perceivable, operable, understandable, and robust for everyone.
Colour & Contrast impairment
A comprehensive guide for exploring and learning about the theory, science, and perception of color and contrast. A website for designers to learn about color, contrast, and how it can affect experiences of a user interface...