The Colour Of The Year (2018) is one moment in time that provides strategic direction for the world of trend and design. In fact, Colour of the Year is a culmination of the Pantone Colour Institute’s year round work forecasting trends and developing colour palettes for our clients
Launched in 2000, Pantone’s colour of the year is based on industry trends in areas as varied as design and entertainment. The company says its annual colour also influences product and purchasing decisions in industries from graphics to packaging and home furnishings to fashion design.
This year’s shade of choice was unveiled this week and is Pantone 18-3838, otherwise known as Ultra Violet. Chosen for its “provocative” and “thoughtful” hue, said Pantone, the colour alludes to the growing trend for wellness and spirituality.
“From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way for what is yet to come,” added Pantone Colour Institute executive director Leatrice Eiseman.
It replaces last year’s colour Greenery, which Pantone said was chosen to demonstrate hope during turbulent times.
Letterpress printing
Let’s talk business cards, something quite simple, yet so many people get it so wrong and miss the point. We hand them out face to face, the first introduction, a statement of you and the company you represent. Yet, we see it so many times, people apologising as they hand you their card, making excuses for the company that they are representing. Not a good start...
Typography and anatomy of Letterforms
The anatomy of Letterforms describes the different elements that make up printed letters in a typeface. The figure below shows the different parts of the letters in a typeface...