The Colour Of The Year (2018) is one moment in time that provides strategic direction for the world of trend and design. In fact, Colour of the Year is a culmination of the Pantone Colour Institute’s year round work forecasting trends and developing colour palettes for our clients
Launched in 2000, Pantone’s colour of the year is based on industry trends in areas as varied as design and entertainment. The company says its annual colour also influences product and purchasing decisions in industries from graphics to packaging and home furnishings to fashion design.
This year’s shade of choice was unveiled this week and is Pantone 18-3838, otherwise known as Ultra Violet. Chosen for its “provocative” and “thoughtful” hue, said Pantone, the colour alludes to the growing trend for wellness and spirituality.
“From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way for what is yet to come,” added Pantone Colour Institute executive director Leatrice Eiseman.
It replaces last year’s colour Greenery, which Pantone said was chosen to demonstrate hope during turbulent times.
The VCA Team
As you expect we’re a diverse creative bunch, which suits the way we think and work. Find out what makes us tick. We’re designers, developers, animators, film makers, photographers, illustrators, bloggers, and technologists. We’re also artists, cyclists, mountain climbers, craft-makers, writers, astronomers, musicians, yoga instructors and linguists.
Careers
Digital Marketing Executive (Maternity Cover)
Do you live and breathe Digital Marketing? We’re looking for a Digital Marketing Manager to cover maternity leave from June 2019 until May 2020. You will be working alongside our social media marketing assistant to guide the creation and implementation of online marketing campaigns for a variety of clients based in the UK.