The Colour Of The Year (2018) is one moment in time that provides strategic direction for the world of trend and design. In fact, Colour of the Year is a culmination of the Pantone Colour Institute’s year round work forecasting trends and developing colour palettes for our clients
Launched in 2000, Pantone’s colour of the year is based on industry trends in areas as varied as design and entertainment. The company says its annual colour also influences product and purchasing decisions in industries from graphics to packaging and home furnishings to fashion design.
This year’s shade of choice was unveiled this week and is Pantone 18-3838, otherwise known as Ultra Violet. Chosen for its “provocative” and “thoughtful” hue, said Pantone, the colour alludes to the growing trend for wellness and spirituality.
“From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way for what is yet to come,” added Pantone Colour Institute executive director Leatrice Eiseman.
It replaces last year’s colour Greenery, which Pantone said was chosen to demonstrate hope during turbulent times.
Techniques
Accessible Graphic Design
Accessible graphic design is the practice of creating visual content that is inclusive and easily understandable for all individuals, regardless of their abilities or disabilities. It involves designing graphics and visual elements in a way that accommodates various needs, ensuring that the information is perceivable, operable, understandable, and robust for everyone.
Colour & Contrast impairment
A comprehensive guide for exploring and learning about the theory, science, and perception of color and contrast. A website for designers to learn about color, contrast, and how it can affect experiences of a user interface...