Posted 01.12.22

Published by Simon in the “Design Industry” category

The Future is electric.

This we’ve known for a while. One thing that can be certain is manufacturers are pushing the design more than ever, which is a good thing. Take cars for example, they seem to have lagged behind when it comes to modern design, for years we've been teased with numerous exciting concepts that have never been seen on the roads.

Electric cars seem to be embracing design concepts and manufactures are enjoying the new chapter. Manufactures that seem to excelling in the change is Polestar a spin off division from sensible, (some even say boring) family car builder Volvo.

Polestar is a Swedish automotive brand established in 1996 by Volvo Cars' partner Flash/Polestar Racing and acquired in 2015 by Volvo, which itself was acquired by Geely in 2010.

The Polestar O2 is proof. It exists to demonstrate what’s possible when material, technological, and design innovations inhabit the same space. That it’s not enough to merely talk about what’s possible, that results need to be displayed. The future is electric, sure. But it’s also going to be very exciting. And that news we didn’t just want to tell.

An electric roadster concept, it takes the defining characteristics of Polestar and combines them in one package. The thrill of electric performance. The cutting-edge design that marks it out as something wholly unique and unmistakably a member of the family. And the material, technology, and production innovations that make it the true redefinition of a sports car.

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