The Art Of Making Good Gin
The distillery was established in 2016 from a quarry workers cottage in Dinorwig, North Wales. The signature gin, Blue Slate Gin / Jin Llechen Las, is made by using only botanicals that are cultivated in the area and local mountain well water.
Ensuring local provenance for every element of the identity and packaging was crucial. Much inspiration was taken from the old quarry to create the identity, and the labels were printed using local letter press printers and hot foil embossing to produce the textured effect. The background for the labels was an adaption of a landscape watercolour by contemporary Welsh artist Glyn Price.
Let’s talk business cards, something quite simple, yet so many people get it so wrong and miss the point. We hand them out face to face, the first introduction, a statement of you and the company you represent. Yet, we see it so many times, people apologising as they hand you their card, making excuses for the company that they are representing. Not a good start...
Typography and anatomy of Letterforms
The anatomy of Letterforms describes the different elements that make up printed letters in a typeface. The figure below shows the different parts of the letters in a typeface...